Real world expertise. Practical solutions. Find your “North Star” with Nordstrand Advisory.

If you’re feeling lost, we help. We all need to know where we are, where we want to be and how to get there. We help you answer those questions.

  • Small and mid-sized businesses, often family-owned or founder-led, face direction, performance, or growth challenges. Whether you’re overwhelmed by complexity, struggling with finance, or needing a strategic reset, we’re here. If you don’t have a strategy or even know what that means, we help you. If you need money but know how or where to go, we help you. Maybe you need some advice? We help you.

  • We bring clarity, structure, and hands-on support. Through a full business review, we apply proven tools — from SOSTAC and SWOT to detailed financial modelling — to help you understand where you are, where you want to be, and how to get there. We do affordability reviews, marketing reviews, coaching and project support. If you need any advice on selling your business or brining in a new IT system we help.

  • Because we’ve been there. Nordstrand exists to give SMEs the strategic support usually reserved for big business. We believe in helping honest businesses not just survive, but thrive with calm heads, sound planning, and steady hands. We’ve owned and run a family business, so we know firsthand how it feels. We know we all need help sometimes, and that’s why we exist. No problem is beyond help, and even the smallest problem fixed can lead to big changes.

Our Services

Where Are We?

Full Business Review

Business Position Assessment

What we do:

We conduct a structured review of your current strategic, financial, marketing, and operational performance. This isn’t a surface-level chat — it’s a deep dive that highlights where you are strong, where you’re exposed, and what’s holding you back.

Tools & Models Used:

  • SWOT Analysis – Strengths, Weaknesses, Opportunities, Threats

  • SOSTAC® – Situation Analysis

  • Porter’s Five Forces – Market competitiveness and external pressures

  • PESTLE – Macro-environmental factors impacting your business

  • Basic financial health check – review of cash flow, profitability, and solvency

Outcome:

You walk away with a clear picture of your business’s current position — internally and in its wider market — and a foundation for setting smart, strategic goals.

Where Do We Want To Be?

Strategic Goal Setting

Vision & Planning Session

What we do:

We help you define realistic, meaningful goals that fit your business’s ambitions. Whether that’s growth, stability, exit planning, or operational change, we create clarity around what “success” looks like.

Tools & Models Used:

  • Vision, Mission & Values refinement – to anchor direction

  • SMART Goals – Specific, Measurable, Achievable, Relevant, Time-bound

  • Balanced Scorecard (if appropriate) – aligning goals across finance, customer, internal processes, and learning

  • TOWS Matrix – using SWOT outputs to match strengths to opportunities

Outcome:

You get a focused destination. Everyone in the business knows what you’re aiming for, why it matters, and how progress will be measured.

How Do We Get There?

Strategic Roadmap & Execution

Implementation & Ongoing Advisory

What we do:

We work with you to develop and deliver a practical, phased roadmap. Whether you need hands-on help or just guidance, we stay involved — from financial modelling and lender documentation to operational change and leadership support.

Tools & Models Used:

  • NPV / IRR / ARR/ Payback Period / PI / WACC modelling – to assess investment, lending, or growth scenarios

  • 13-week cash flow forecasting – to manage liquidity and funding needs

  • Kotter’s 8-Step Change Model – for leading transformation

  • Kübler-Ross Change Curve – for managing teams through change

  • RACI Matrix & DARE Framework – for clear accountability in execution

  • Gantt or milestone planning – for phased delivery

Outcome:

You move forward with confidence. The plan is clear, the support is there, and the results are measurable — from funding readiness to operational wins.

Our Mission: We support small and mid-sized businesses through strategic reviews, financial modelling, and actionable roadmaps — combining real-world experience with proven tools to help leaders take control and move forward with confidence.

Our Vision: To be the trusted partner for SMEs navigating challenge, change, and growth — helping business owners find clarity, confidence, and direction when it matters most.

Our Values:

Clarity

We cut through the noise. When clients come to us overwhelmed, we give them clear thinking, clear plans, and clear priorities.

Integrity

We say what needs to be said. Even when it’s hard. We do what’s right, not what’s easy.

Experience

We’ve walked the walk. Our advice comes from real-world business leadership, not recycled theory.

Practicality

No fluff. No vanity. Everything we do is grounded in what works, tailored, realistic, and results-focused.

Respect

We meet clients where they are, without judgment or jargon. We listen deeply and act with empathy, always.

Brands our founder has previously supported

Contact Us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!